Director Of Sales And Marketing

Responsible for every aspect of Sencore's Test Equipment Sales and Marketing operations including:

- P&L Accountability To President/CEO
- Database/Telemarketing Department
- Graphics Arts Department
- Sales Department
- Merchandising Department
- Promotion/Lead Fulfillment Department
- Development and implementation of all Sales 
   and Marketing strategic and tactical plans.
- Achievement of corporate revenue and inventory
   reduction goals.
- Development of new markets and the
   diversification of product sales to new and
   existing markets.
- Continuous improvement and development of 
   new Sales and Marketing systems in order to
   enhance the company's future growth.

Developed a highly characterized central repository database; defined telemarketing, telesales, direct sales and advertising/promotion techniques to achieve a 53% increase in revenue.  Introduced and implemented continuous improvement programs for Sales, Merchandising and in-house Graphics and Advertising departments.  Created new Production Control/Coordination (PCC) and interdepartmental forecasting communications protocols resulting ins a 27% reduction of average finished goods and WIP inventories.